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Festival

Soulfrito The Urban Latin Music Festival is the nation’s only annual Urban Latin music festival that brings together and showcases popular, new and emerging artists from each genre of Urban Latin music. The festival, attracts a Multi-Cultural audience primarily consisting of second and third generation Latinos that are predominantly bi-lingual U.S Hispanics. Soulfrito provides the only platform for mainstream urban and pop artists/DJs to perform alongside Latin music artists in addition to showcasing Live Art installations from Multi-Cultural Visual Artists. Soulfrito is considered a premier launch pad by talent and industry and has helped launch artists such as Pitbull, Aventura and Wisin Y Yandel to name a few.