The Soulfrito Collective is a diversified Lifestyle & Creative Firm, specializing in the Multi-Cultural/U.S. Latino segment. The focus is on brand and artist development of Multi-Cultural/U.S. Latino talent. We represent a collective of Multi-Cultural artists in various disciplines of Music, Fashion, Film, Art and DJs. We connect cultural scenes to the power of a movement and brands to the power of those movements via an innovative platform that goes beyond sponsorship to mobilize entire brands in partnership with cultural influencers and scenes.

The Brass King

The man behind the wheels of steel who takes you back to the essence of Live Funk, Neo-Soul, Latin Jazz, and Hip Hop. The Brass King exhibits a unique blend of beats, melodies and rhythms. He digs deep into the record crates to find that groove and possesses the skill of predicting the newest artists and upcoming singles before they go mainstream.

DJ Africa

Luis Illescas best known in the music industry as "DJ AFRICA", was born in Guayaquil, Ecuador. At the age of 13 years, and newcomers to Miami, is attracted by music and its different rhythms, making the decision from within that world as a DJ ... Adopted the name "Africa" by the continent where it originated all types of rhythms. His unique style of blending musical rhythm, makes it open the doors at the radio station "El Zol 95" 95.7 FM Miami, to have his own mix show along side "El Hombre Gozadera" Julio Jr. Was the first Dj who introduced GRUPO AVENTURA with its singles "CUANDO VOLVERAS" & "OBSECION", and was not wrong to do so. Similarly, when no DJ in the local latin radio stations dared to put the now known hit "CULO" by PITBULL,he did and there was no mistake. Has shared the stage with famous artists such as P. DIDDY, PHARREL WILLIAMS, LIL JHON, PITBULL, DON OMAR, GRUPO AVENTURA, DADDY YANKEE, VICO C, TEGO CALDERON, HECTOR "EL FATHER, ZION, ALEXIS Y FIDO, ARCANGEL, BABY RASTRA, DON DINERO, MAGIC JUAN, GRUPO MANIA, EL GENERAL, ORO SOLIDO, TONO ROSARIO and many more. He also is the resident and personal DJ for Gloria & Emilio Estefan.

Safe Stadick

DJ Safe Stadick has embodied the vintage Latin sounds of rumba, guaguanco, mambo, bolero, salsa, Latin funk & soul for over half his life. What started off as a guest spot lead to a 10-year run along side DJ Le Spam at the nostalgic Latin club, Hoy Como Ayer in Little Havana, FL. He then expanded his reach by touring across the US and Europe, impressing crowds and fellow connoisseurs with his unique free-form style that is married to preserving the core fundamentals of the Latin soul. His LP and 45’s collection of rare groove latin sounds is focus on the 68’-79’ circa, including exclusive rarities that only a handful of vinyl junkies have access to. Various artists have also worked with DJ Safe Stadick, utilizing his expertise and keen ear in order to authenticate the experience. So as long as the blood keeps running thru his veins and his heart keeps the rhythm, el Ritmo will never stop.

Mr. Pauer

Mr. Pauer (Toto González) is a Latin Grammy® Nominated producer and re-mixer born in the Caribbean city of Puerto la Cruz, Venezuela, based in Miami, FL. for over 18 years.

He is considered one of the pioneers in the new sounds of Latin electronica receiving recognition for his debut album “Soundtrack” earning him a nomination for “Best Alternative Album” in the 12th annual Latin Grammy® Awards. He also received a triple nomination for Premios Pepsi Music in Venezuela for “Best Electronic Album”, “Best Electronic Song” and “Best Electronic Video”

Apple iTunes Latino and iTunes Mexico also recognized him as “Song of the Week” in May 2011, achieving over 50,000 downloads for his song, “Cumbión del Sur”, and he has been in rotation in important radio station including KCRW (los Angeles), KEXP (Seattle), La Mega (Venezuela), Radionica (Colombia) and his music video reaching the audience of MTV Tr3s, HTV, MUN2, LATV and a great list of websites worldwide.

Mr. Pauer’s musical influences consist of diverse musical genres ranging from rock, electro, new wave, and house, to tropical, cumbia, and afro-beats, creating the dynamic musical explosion heard in his album a wide variety of mashups in his live shows.